Information For Health Professionals
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E-Cigarettes represent the best method yet to reduce the smoking-related
death and disease rate, because they are a clean nicotine delivery system
and reproduce the smoking experience better than any other product.
Swedish Snus are the best proven safe and effective replacement for
smoking  but are not seen as anywhere near as popular by comparison.
The target market for e-cigarettes is older smokers who have failed in several
quit attempts, although all smokers can successfully switch to an e-cigarette
given the correct motivation and advice.
The basic principal behind electronic cigarettes is Tobacco Harm Reduction:
the replacement of a dangerous delivery system by a clean nicotine delivery
system. The harm is almost all caused by the smoke; remove the smoke and
most of the potential for harm goes with it. For the vast majority of people,
with responsible consumption, the consumption of nicotine poses no
identifiable risk. There are no clinical trials or surveys that show nicotine
consumption over several decades has any elevated risk, and this can be
clearly seen at population level from the Snus data.
Is there any evidence this approach works?
Indeed there is. Sweden reduced their smoking death rate by 40%, due to
smokers changing in large numbers to the special smokeless tobacco known
locally as Snus. As a result they have the lowest smoking-related death rate
in the developed world by a wide margin, understandable since they now
have the lowest number of smokers: just 12% of the population. It’s known as
‘the Swedish Miracle’ in public health circles .
We fully expect the take-up of e-cigarettes to be even higher than that of
Snus in Sweden. It has been estimated that the free availablity of e-cigarettes
and Snus in a country such as the UK would reduce the smoking-related
death rate by more than 50% .
Unfortunately, the smoking prevalence reduction in some developed
countries has plateaued: the rapid drop in the number of smokers has
ceased, and the current drop is around 0.4% annually in the US and UK.
There are no measures left that will substantially reduce it further, and
prevalence is stuck around 21% to 22% (the average of the figure quoted by
various organizations, which tends to vary between 19% and 24%, according
to who is paying).
However, smokers themselves have now found a better option, and have
already taken action that outperforms all official health initiatives by several
times: in the US and UK we know that 4% of smokers have already switched
to an e-cigarette. These ‘vapers’ now probably have the same expectation of
risk as a Snus user – and a Snus user has the same risk as a non-smoker .
The smokers’ own action has already outperformed official action by
approximately an order of magnitude, and the difference will increase.
If e-cigarettes remain freely available and unobstructed, there is no reason
why their effect should not equal and even overtake that of Snus in Sweden,
which has reduced both the number of smokers and the number of smoking
deaths by 40%.
Do e-cigarettes work?
As a safe replacement for smoking, for long-term use, we know that ecigarettes
work. Millions and millions of people use them for that purpose.
Many people have successfully used them for several years. In the US, the
annual market is worth over $100m, so we are not talking about a passing fad
As regards their use for ‘quitting’, if that means total quitting of cigarettes,
tobacco and nicotine – we don’t know the answer because nobody cares.
Comparatively few people buy an e-cigarette for that purpose, there is no
need. No doubt this works for some but it is not an application for which any
community or industry members either support or are much interested in –
the community because their prime interest is product improvements, and the
industry because losing customers in a comparatively small market is not
good business. Such persons would be hard to track by the usual community
methods such as forums in any case, as they would disappear from view.
It has been suggested that research be carried out on this aspect of their
‘efficacy’, but from the point of view of everyone involved currently, this would
be the most pointless waste of money imaginable. Why quit drinking coffee?
The safety of e-cigarettes
There have been more than fifty clinical trials, clinical surveys and other
research papers published on e-cigarettes. None show any evidence of
potential for harm. Since the main ingredients are also used in inhalable
medicines and disco fog machines, this is hardly surprising. Fog machines
are licensed under employee health and safety regulations for long-term highvolume
inhalation duty, and these regulations are both strict and impossible
to pervert. There is 70 years of safety data on these materials in any case –
we list around 40 references below .
Many professors of medicine and public health heads of departments have
endorsed e-cigarettes. Their work is easily found by googling: profs. M Siegel,
C Phillips, C Bergen, B Rodu and others . Prof Siegel’s evidence was
instrumental in obtaining the huge Master Settlement Agreement against the
US tobacco industry.
Doctor’s associations and groups have endorsed e-cigarettes:
AAPHP, the American Association of Public Health Physicians
ACSH, the American Council on Science and Health (whose physicians have
been vociferous in denouncing the propaganda published against ecigarettes)
The most well-known anti-smoking harm activist in the USA (and probably the
world), William T Godshall of Smokefree Pennsylvania, whose evidence has
been instrumental in the success of many actions against the tobacco
industry, fully endorses e-cigarettes. He attended a State vaper’s meet in the
US where hundreds of participants deliberately attempted to inconvenience
him with their exhaled vapor, and found no observed effect. He dismissed a
recent report paid for by the pharmaceutical industry that claims second-hand
e-cigarette vapor causes throat constriction and dizziness as absolute rubbish
This is a considerable statement when it comes from Bill Godshall,
recognized as the most committed anti-smoke campaigner in the USA .
There is no research that shows responsible consumption of nicotine has any
more health risk than drinking coffee. Nicotine does not cause the cancer and
cardiovascular diseases caused by smoking.
However there are some individuals who would be wise to strictly limit their
nicotine consumption – pregnant women and those with pre-existing heart
disease for example.
It should be recognised that nicotine is a normal part of the diet and everyone
tests positive for it in the bloodstream. This is why nicotine or cotinine tests
for smokers have to have a minimum value delineated above which the
person qualifies, since everyone tests positive at low levels (unless they eat
no vegetables). The CDC in the US tested 800 people, all of whom tested
positive, in order to validate the results of an earlier study in which 136
subjects all tested positive. It is possible however that if an individual avoids
all vegetables, tea, ketchup and so on that they will be able to avoid nicotine,
although this does not seem wise, since apart from other nutritional reasons,
it is probable that nicotinic acid (vitamin B3 or niacin) would also be missing
from the diet. This nutrient is co-located in vegetables and nutritional plants
with nicotine, and is also a nicotine metabolyte.
It therefore seems to be the case that ‘nicotine consumption’ as we refer to it
in relation to tobacco use, in fact refers to ingestion of additional, larger
amounts of a normal dietary constituent. Nicotine cannot be referred to in any
way as an alien, toxic chemical or dangerous drug, it is part of the diet in
small quantities. Like many such materials it is toxic in high doses since the
one of the main differences between a nutrient or medicine and a poison is
simply the dose (cf vitamin D).
All sorts of hysterical press releases, junk science and propaganda have
been paid for by the pharmaceutical industry in their attempts to destroy a
commercial rival. All these pseudo-scientific and quasi-medical efforts have
been dismissed as junk science by professors of medicine who have actually
carried out research into and investigations of e-cigarettes. In fact the authors
of such propaganda have been dismissed as “crooks and liars” by one
professor of medicine and public health expert.
There is not one shred of evidence that e-cigarettes can cause harm or pose
any substantial risk to health. If there were, the FDA and MHRA would have
found it. They have looked very hard for such evidence and millions of dollars
has probably been spent on such searches. Nothing was found, which is why
the FDA lost in their court action in the USA against e-cigarettes, the judge
clearly stating they had provided no evidence to show any potential for harm,
never mind any recorded incident. The fact they have been used globally by
millions of people for many years without incident was found relevant. This
can be easily be compared with the safety record of a certain quit-smoking
drug introduced at the same time, which is widely reported to have ruined
thousands of lives.
Realistically, the only prospect e-cigarettes have for causing harm is in the
area of minor lung issues. There will always be individuals who prove
intolerant to one or other of the flavorings used. The other ingredients in an ecigarette
are used in asthma inhalers and the nebulisers used by lung
transplant patients , so hardly pose a threat (glycerine and propylene
glycol as the principal excipients).
There is some question about the inclusion of contaminants in e-liquids. In
general it is not in the interests of a business to poison its customers, so
responsible vendors buy good-quality materials and carry out testing. In the
UK, all materials are tested by the Trading Standards agencies and no
contamination has been found. The UK trade association, ECITA, own a GCMS
machine and have a professional chemist available for testing. It is in
everyone’s interest if rogue traders are identified and shut down.
Some contaminants have occasionally been found in some samples
elsewhere but these have all been shown to be insignificant or not relevant.
For example one sample of liquid from 18 tested by the FDA showed very low
level DEG contamination, but this was not detected in the vapor so is not of
concern. Carcinogens are frequently detected but at the same level or lower
than those in NRTs, which are assumed to be safe. If e-cigarettes are unsafe
due to the carcinogens then all NRTs would presumably need to be
withdrawn from the market immediately. Of course this argument is ridiculous,
since the long-term Snus data shows no elevated risk for any kind of cancer,
despite the levels in Snus being considerably higher. In fact a professor of
medicine commented on the issue of carcinogens in e-cigarette refills,
describing the hysterical press releases on this subject as laughable since the
levels,”…are millions of times lower than conceivably harmful to health”.
The drawbacks of e-cigarettes
1. It is impossible that all ingredients in all brands of e-liquid will be welltolerated
by all individuals. The most likely problems that may be encountered
are minor lung irritation issues that can be resolved by changing to a brand
with a different ingredient profile. Some individuals may tolerate glycerine as
the excipient better than propylene glycol, and some vice-versa. Some
individuals may not tolerate some flavourings.
2. Smoking dependence is a complex habit with multiple factors contributing
to the dependence profile, which varies between individuals. As far as the
active tobacco alkaloids are concerned, nicotine is the most likely to cause
dependence but others are certainly involved for some individuals. If a
smoker still experiences cravings even when consuming a high strength of
nicotine when using an e-cigarette, with all factors therefore seemingly wellreplicated,
and a blood plasma nicotine test shows a sufficient level of
nicotine, then clearly we are missing something. This occurs in a percentage
of smokers during conversion. This missing component has been shown to
be the other WTAs in tobacco, the whole tobacco alkaloids nornicotine,
anabasine, anatabine, and myosmine. Adding Snus to the equation removes
such cravings as Snus is a whole tobacco product. Another method is to use
a liquid refill that contains such WTAs, of which there are two brands
currently, and many more will become available.
Some smokers can convert immediately with no cravings, some take a week
or two to get over the craving for the other WTAs, and some must employ
Snus or WTA liquid refills, perhaps in the long term, in order to succeed.
Opinions vary on the percentages of each group and there is no current
agreement. One reason an e-cigarette may fail a particular individual is the
lack of these WTAs, so it is something that can be resolved with a little
3. Many smokers who attempt to convert to an e-cigarette will start with a
‘mini’ e-cigarette that resembles a regular cigarette: a small 1st-generation
model, with a refill liquid that may not suit them, of a nicotine strength that
may be too low to prevent cravings. It has been shown recently that higher
levels of nicotine than are normally supplied with regular e-cigarette refills
may be required in order to raise plasma nicotine levels sufficiently, for some
individuals. Within the e-cigarette community we have clearly demonstrated a
difference in individual tolerance to nicotine of a factor of 10, so this needs to
be taken into account. We have demonstrated that what suits one person
may be ten times too low or too high for another.
Mentoring is therefore quite important as the initial experience may not be
optimal. There are hundreds of different equipment options and thousands of
different refills, and the initial choice is not usually successful as a long-term
solution – the equipment and refills must fit the individual, not the other way
around . We know that 92% of long-term users have changed their
equipment choices, and it can be assumed that virtually all will have changed
their refill choice. We cannot underestimate the value of mentoring, even if
via remote methods such as effective forum support.
It can be admitted that although e-cigarettes are provably highly effective,
they are not a simple ‘buy-and-go’ option; their principal drawback may well
be that they need to be tuned to the individual. In many cases the subject will
find the optimal solution by trial and error; in others, they may fail due to lack
E-Cigarette medical license for NRT use
In Q3 2012 it is expected that the first pharmaceutical license for e-cigarette
use as an NRT will be issued. The expected cost to the firm concerned is
around £2.2m, which explains why there are few takers for this option.
Subsequently, we expect there to be a considerable reduction in the
propaganda about e-cigarettes since the offenders may face legal action.
And, of course, the people who fund the propaganda will be wanting to get in
on the action; hardly surprising, as whatever purpose might be claimed for ecigarettes,
they work orders of magnitude better than any current NRT .
At Q4 2011 the number of UK smokers who had switched to an e-cigarette
was 4%, and by 2013 the proportion will be 6%. Already the action of
smokers themselves has been several times more effective than NHS efforts
in reducing the future death rate .
Given the immense cost of the NHS Stop Smoking Services to the taxpayer,
not to mention the fact that virtually all patients will return to smoking ,
many people feel that consumer Harm Reduction offers a far better deal. It
would also help if elements within the Department of Health did not appear to
be acting with the pharmaceutical industry to remove their commercial rivals;
especially since the rivals in question will indisputably save a vast number
 Snus is a special Swedish form of smokeless, oral tobacco that is usually
sold in tins of very small packets that resemble tiny, flat teabags. It can be
referred to as ‘spitless’ or ‘non-chewing’ tobacco because it is invisible in use,
and no extra saliva is produced. A packet is inserted behind the upper lip (not
lower), and disposed of after 10 minutes.
This THR alternative to smoking is very popular in Sweden, where they
reduced the number of smokers by 40% by promoting its availability as a
consumer Harm Reduction product. The smoking-related death rate also fell
exactly in parallel, with the result that Sweden has the lowest smoking-related
mortality rate of any developed country by a wide margin.
The tobacco is specially processed by steam in a method sometimes referred
to as ‘pasteurising’. This steam-processing removes most of the carcinogens.
Although some are left (c. 1,000 – 2,000ng/gm) the amounts remaining are
not cancer-forming because the very large amount of clinical research data
available shows this not to be the case. In addition, Swedish oral cancer rates
have dropped sharply while Snus use has increased markedly. It is said that
the most cancer-forming of all chewing tobaccos is still 4 times less likely to
cause oral cancer than smoking, but Snus has no identifiable risk of oral
 When pharmaceutical NRTs were licensed for long-term use in the UK
recently, the only source of safety data that could be referenced was the
Snus research from Sweden. Because this huge amount of data (>150 trials
over >25 years) proves that long-term nicotine use poses no significant risk,
NRTs were successfully licensed as long-term treatments.
The Snus data has been collected over 25 years, includes more than 150
clinical trials and surveys, and has cohorts of tens of thousands of subjects. It
provides data that can be accessed at the individual level and at population
level. It proves beyond doubt that Snus use is not only safer than smoking but
it is safe in absolute terms. The meta-analyses of 85 and 150 trials carried out
by PN Lee of London showed that a Snus user has no elevated risk for any
type of cancer or heart disease. The difference between a Snus user and a
non-smoker is not statistically significant for any type of disease (r=1.1). A
Snus user has virtually the same risk as a non-smoker (that is, a smoker who
has totally quit). There are individual trials with contrary results (example: for
cancer of the pancreas), but these must be weighed against 150 trials
showing no identifiable risk.
 Snus is assumed to have been banned in the EU  because of the
impact a safe form of tobacco use has on the income of the pharmaceutical
industry, since there are provably no health implications. Pharma loses in two
· Sales of NRTs and other quit-smoking drugs are hit very hard indeed;
sales in Sweden are the lowest of any comparable country. This is a
billion-dollar market globally and one that pharma will fight hard to
· Sales of chemotherapy drugs, COPD drugs, heart disease drugs and
other therapies for sick and dying smokers are believed to value at
least ten times the NRT market. Obviously, if the smoking death rate
falls by 50%, the sales of these drugs are likely to fall drastically.
This is the most serious threat to pharmaceutical industry income that has
ever been seen, and they have fought very hard to oppose e-cigarettes, even
obtaining bans in some countries despite there not being a shred of evidence
that e-cigarettes pose any risk.
8] PG research stretches back to the 1940s, and no person has ever died
from its use. It is the main excipient in some nebulisers given to lung
transplant patients, and is regarded as inert. Note that it is also used as the
diluent in injectable medicines that are immiscible, such as diazepam, and is
therefore approved for direct injection into the bloodstream. Here are around
The identifiable characteristics of PG are:
1. It is generally regarded as inert or nearly inert for all forms of consumption
including injection, inhalation and ingestion.
2. It has a powerful bactericidal and virucidal action when dispersed as an
3. It has no implications for health except for rare intolerance by individuals.
4. The only likely effect of exposure to aerosols is the drying action on
mucosa due to its humectant effect.
5. There are no recorded instances of death or severe harm.
 ref #2 @ http://www.eccauk.org/index.php/nhs-quit-smoking-fail.html
 Check British Pharmacopeia for full lists of ingredients including
excipients and diluents, these are not usually included in MIMS. Search:
propylene glycol BP and glycerine BP. Also see:
Vansickel A. R., Blank M., Cobb C., Kilgalen B., Austin J., Weaver M. et al.
Clinical laboratory model for evaluating the effects of electronic ‘cigarettes’.
February 2011; 17th Annual Meeting of the Society for Research on Nicotine
and Tobacco. Toronto, Canada, 2011.
 Siegel: http://tobaccoanalysis.blogspot.com